14.01.2025

Cherrypicker Shop rebrands & expands

UK based aerial lift replacement parts specialist, Cherrypicker Shop, is changing its name to CPS Access Platform Parts in order to better reflect its main business.

Its online address will remain www.cherrypickerparts.co.uk, at least for the time being, otherwise everything remains the same. At the same time the company, which was founded by Richard Tindale and Tom Cribb in mid-2020 to sell and service used equipment as well as replacement parts for both obsolete and current aerial work platforms. Since then, the business has grown year on year, with revenues now estimated to be in the region of £1.5 million, most of it coming from spare parts. Thus, the decision to focus on this part of the business and modify the name to match the main part of its revenue stream.
The new branding

At the same time the company has recruited access parts specialist Ben Jones for a new role of field based key accounts manager. He joins the company from parts distributor TVH where he was business development manager, having joined the company when it acquired IPS – Independent Parts & Service in 2019.
Ben Jones

CPS director Tom Cribb said: “We have built the parts business rapidly with end users and independent service engineers since we started in 2020. Now with growing demand from mid-size and even larger rental companies we need to make sure we have the capability to properly support these customers. With 19 years’ experience in access platform parts with IPS, and more recently in a field sales role with TVH, Ben is ideally qualified to provide the technical and customer service our key account customers will need.”

“The retail online web shop will retain the current identity as a multi brand supplier of parts for all types of access platform, as well as Genie SLA lifts.”
CPS is based in Crook, County Durham and aims to be a one call parts sourcing solution with next day delivery for companies with mixed rental fleets and service engineers working on a wide range of manufacturer’s machines. In 2021 it acquired the parts inventory, historical records and archive material of Simon Access parts specialist Miles Robinson and that year same year was appointed as a Zoomlion parts & service dealer for the UK.

note: The Zoomlion parts business for the UK was taken over by AFI in 2023 after as the official distributor for Zoomlion platforms

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