We have received the sad news that Roberto Carboni, who has been responsible for the press relations at Multitel Pagliero since 2021 has died suddenly.
He passed away following a heart failure during a medical procedure on the morning of Thursday, March 27th. He leaves behind a wife, daughter and a son.
Roberto Carboni
Roberto Carboni was clever, gentle soul, highly professional, diligent and calm in the face of challenges. During his chosen career in marketing, he has worked with some of the leading brands within the industries we cover, including Venpa, CTE, JCB, JLG, Hitachi and most diligently for Multitel.
Some 14 or 15 years ago he decided to set up is own agency and founded Hana-Bi, but in recent years we always saw him as an integral part of part of the Multitel team, with his almost weekly messages and emails.
His colleague of 25 years Ketty Furlan said: “He left us suddenly, without giving us the time to say goodbye, at least with a kind thought that he would have deserved, after beautiful and frenetic years of knowing each other. Roberto Carboni, an excellent communication professional and friend of many journalists - it was easy to be, for anyone who crossed his path - left us forever, this morning, with an added pain for all of us who knew his kindness, stubborn seriousness and extraordinary dedication to the work he loved.”
“I can also say that Roberto was a skilled copywriter and press officer, with a deep knowledge of the aerial lifting and earthmoving industry. His pen wrote rivers of words for some of the biggest names in the industry. His profound culture was reflected in his texts.”
“He was a simple person, always professional, discreet and helpful. His creative ideas developed over the years in marketing agencies such as Imprima and Hana-bi generated brands, projects, advertising campaigns that are still in the history of major brands in other sectors too.”
Fabio Potesta of Mediapoint, Solevare and GIS added: “We remember Roberto, with that calm with which he forgave the errors and mix-ups that could also happen to us, in passing on our pages, the precise and impeccable information that he sent us daily. We appreciated his ability to play down difficulties and solve problems, speaking with that calm voice, with an unmistakable Venetian accent, which brought every solution back to a concreteness without pretence and dramatic falsehoods.”
"We will miss you so much, Roberto Carboni, in the words of that great writer Michel Houellebecq reserved for the farewell to a great friend. ‘We exchanged mutual admiration, and we have together, the brilliant light of thought and word. But today, the only talent that remains to me that I want to preserve is that of your kindness'. Goodbye Roberto, don't forget us.”
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