We have received the sad news that crane sales, marketing and communications manager Massimo Donda has died
He passed away on Wednesday following short illness and a week in hospital, he was only 63.
An author, film buff and writer at heard, Donda began his career in 1983 as a sales co-ordinator with an Opel car dealer in Papendrecht, the Netherlands. But in 2002 he landed a job with Liebherr Italia as sales, marketing and communications manager, based in Monfalcone- north of Trieste. According to our Italian colleagues he took to the position like a ‘duck to water’ and fulfilled the role with professionalism and elan. He was also a film critic and author a passion that dated back to his earliest days and which he takes to his grave.
Massimo Donda in his days at Liebherr
Twelve and a half years later he made the move to Adriatica Commerciale Macchine as branch manager for Udine, which distributed Liebherr earthmoving equipment along with Wacker Neuson machines in the Friuli Venezia Giulia region. But it seemed he missed the romance of the crane business and in 2017 he joined Tadano dealer Tecno Trades as commercial and marketing director. More recently he worked with Miorelli Service a facilities management company where he was manager of the Trieste region.
In the words of our partners in Italy, Mediapoint: “Massimo Donda was an extrovert, infectiously charming, always on the move, and, above all, had a talent for endearing himself to others. We journalists of the same age called him the Prince precisely for this reason. He was able to convey the excitement of a unique encounter, an unmissable and unrepeatable event. He made you feel important, lavishing you with the special attention and trust that comes from those who love life and the magic of encounters.”
“We will never forget him, for those of us who knew him, he will forever be the Prince of a world of affection and wonderful moments shared together. A kingdom that will remain vibrant and where he will still grant us the memory of a friendship that will forever remain between us, like an invisible breath.”
He leaves behind wife Patrizia and daughter Eleonora, who said: "please remember him with a smile, as he would have wished, in the spirit of optimism and energy that characterised his entire life.”
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