Belgian used equipment and replacement parts specialist Vertimac is rebranding its growing spare parts division from Vertimac Spare Parts to Platform Parts.
Co-owner Mathieu Naessens said: “After more than a decade as an entity within Vertimac, it is time to give our expertise in components for aerial work platforms a name of its own. This development reflects our ambition of continued growth in the global market.”
The new logo and branding
So what’s changed?
The new business name highlights the division’s main activity and comes as the company is stepping up its inventory and staffing levels with knowledgeable trained individuals to provide a sharper more dedicated focus.
It is also streamlining the online experience for the growing number of customers who prefer to order online. It includes a broader range of parts and components, and a new user friendly platform which it says is easier to browse and place orders.
The Vertimac machine sales division will continue to operate as normal under the Vertimac name.
The Vertimac facility in Waregem
A bit of background
The Naessens family entered the aerial work platform when Dirk Naessens purchased his first platform, a Gerie boom in 1988. Her founded the business however in 1981 as a one man forklift repair business using his own name. The DK name came in 1986, initially as DK Heftrucks, the Heftrucks was replaced by Rental in 1997, and over the next 26 years he built it into Belgium’s leading aerial lift rental business and opened operations in Spain and France, before selling to Lavendon in 2007.
In 2011 Dirk supported a second generation - Mathieu and Frédéric Naessens and Karel Ghistelinck’s, efforts to launch a used aerial lift sales business in the DK home town of Waregem See 2015 article, interview and site visit 2015.
As it was based on the same street as mega global parts supplier TVH, the company began receiving regular requests from customers to add spare parts to the container shipments of machines that they had purchased. It soon became clear to the team that they ought to start supplying the parts themselves, at least the fast movers. And so, the Vertimac parts business began.
Since then, this part of the business has grown year on year and is now a fully-fledged standalone parts operation, with most parts shipped by usual means, rather than in containers with machines. Given is important company has decided it needs its own identity – Platform Parts.
Comments