16.10.2026

Houston's newest rental company

A new aerial lift and telehandler rental company, HFI Rentals, has opened in Houston, Texas, owned and led by Jason Herin, the former owner of CBS Rentals, which was acquired by Herc Rentals in 2021.

He was then chief executive of Rental Dynamics for a short while and is currently chief executive of Herin Family Investments. He started out, though, in 2002 as a sales engineer with ABB.

He is joined at HFI by chief operating officer Trent Ledkins, who was an asset manager at CBS Rentals working alongside Herin.

The company says that it has also brought together an experienced team, including individuals who have previously managed equipment rental businesses in the greater Houston market.

In addition to an experienced team, the company kicks off with a fleet of new equipment, mostly booms, scissors and telehandlers from Genie and Skyjack as well as JCB, along with Kubota mini excavators, skid steers, trenchers, plus lighting towers.

Speaking of his new venture, Jason Herin said: "We are incredibly excited to be back in the equipment rental industry and serving the Houston construction community. This is an industry our team knows, understands, and genuinely has a passion for.”

“We have an opportunity to take everything we have learned through our previous experience and build a company focused on what we believe matters most: strong relationships, dependable equipment, and doing business the right way. We couldn't be more excited about what we are building."

"We aren't interested in simply being another equipment provider. We want to earn the opportunity to become a strategic partner to our customers. If our customers are successful, we're successful. That's the kind of company we're building for the long term."

Trent Ledkins added: "Equipment rental is ultimately a service business. Our goal is to make doing business with us easy. That means answering the phone, responding quickly, delivering dependable equipment and following through on what we say we're going to do. We want our customers to view us as an extension of their team and a partner they can count on when the job demands it."

"Integrity guides us to do what is right and follow through on our commitments. Service keeps our customers at the centre of everything we do, with a focus on making their jobs easier. Innovation drives us to continually find better ways to serve our customers and operate more effectively. Performance holds our company, our people, and our equipment to the highest standards every day."