12.12.2007

Pink Scissors

Australian access rental company, Instant Access has painted six of its new 19 ft scissor lifts pink in order to support the National Breast Cancer Foundation.

The initiative ties in with NBCF’s Pink Ribbon campaign and will be available to rent at Instant’s branches in Brisbane, Newcastle, Sydney, Canberra and Melbourne. A portion of the rental rate will be donated to the charity.
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Instant's Pink scissor lifts

Breast cancer is the major cause of cancer death in Australian women, accounting for 11,700 new cases of breast cancer and 2,600 deaths each year

John Lucano, chief executive of Instant Access said: “We at Instant Access want to do our part in supporting the National Breast Cancer Foundation and their Pink Ribbon campaign, as part of Instant Access’ ongoing charity support programme which has us partnering with a different charity each year.”

“Our team are extremely proud to be supporting the Foundation to bring about further community awareness. Not only will the pink equipment raise awareness for breast cancer, but we will also donate a percentage of the revenue hire directly to NBCF.”

“We also hope to challenge, encourage and inspire others to get on board with this organisation and explore the valuable contribution they provide for those families and friends who are impacted by breast cancer.”

“It’s time for Australian organisations to step up and take on these kinds of initiatives.”