10.11.2008

Genie appoints articulating boom manager

Genie has appointed David Brotherton as product manager for its articulating boom lift range. In his new role he will report to Alan Lofurno, global general manager, aerial boom product line and will be based at Genie headquarters in Redmond.
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David Brotherton

Brotherton will be responsible for developing strategic globalisation plans, identifying and developing new products, and managing the articulating boom product line globally on a daily basis.

Prior to joining Genie Industries, Brotherton was an associate brand manager for the Kleenex brand at Kimberly-Clark for four years where he was responsible for new product development, sports marketing, and managing consumer promotions and advertising plans.

Prior to working on Kleenex Brotherton spent five years with PricewaterhouseCoopers as a performance improvement consultant.