16.01.2009

Terex Cranes expands in India

T.R. Badarinarayan, previously president of Potain India, has joined Terex Cranes and opened a new sales and service centre in Pune India of which he is executive director.

Badarinarayan has over 20 years tower crane experience, until mid 2007 he was chief executive of Shirke Construction Equipments, the Potain licensee which was acquired by Manitowoc. Following the acquisition he was appointed president of Potain India, as the company is now known.
Please register to see all images

T R. Badarinarayan

Shirke began building tower cranes in the early 1970's after signing a license deal with Richier, which was later acquired by Potain. He was also the Potain distributor for Sri Lanka, Nepal, Bangladesh, and Bhutan.

In his new role at Terex he will initially focus on developing the Indian market for Terex tower crane products.
Badarinarayan said: “The Terex Cranes India team is made up of mechanical and electrical engineers as well as logistics specialists and commercial sales experts, who have a long history of working together. The local presence coupled with a knowledgeable and well trained staff will help ensure a positive experience for customers in India and the surrounding region, making doing business with Terex easier than ever before.”
Please register to see all images

The Terex India team (L-R) Ankush Jadhav (commercial delivery/Logisitics), Vilas Bhujbal (commercial officer), TR Badarinarayan (executive director), Sreekumar Nair (administration/personal assistant), Narenda Wahile (service manager – electrical), Dhanaj

Ken Lousberg, vice president, Terex Cranes added: “We are delighted that Mr. Badarinarayan will be heading our efforts to further develop the Terex presence in India. He is one of the most experienced and well respected figures in the Indian crane market and the ideal leader to move us forward.”

“Through this new facility in India, Terex Cranes will be able to respond faster to the needs of our local crane customers,” added Ken Lousberg. “The investment in additional experienced team members and the facility supports our strategy to increase our presence in key tower crane markets.”
Please register to see all images

Terex India offices

The Terex Cranes India is based in the Pentagon Tower P1 in Pune, with around 5,000 sqft of space, made up of 3,000 sq ft of sales and service offices and a 2,000 sq ft spare parts centre.