01.02.2010

JLG takes over in Spain

JLG has announced that effective immediately it will handle the distribution of all of its products in the Spanish market directly.

Until now JLG has sold its products in Spain through distributors, with Madrid based APSA handling its aerial lift products to all but the largest rental companies.
The company's own operation, JLG Iberica, located in Barcelona, will now take over all sales of access equipment, telehandlers, parts, financing, training and service.

As part of the change the company has appointed Richard Puglia as managing director of JLG Iberica to head up the new initiative. JLG Iberica was set up in 2000 to support major accounts and its local dealer,
Please register to see all images

Richard Puglia

Puglia, who was born and raised in New York City, has followed a career in the energy and software industries emigrating to Spain in 1996 when he met his wife.

“Over the years, JLG Iberica has established itself as a trustworthy partner which carries service and commitment as its hallmark. In these challenging times we want to expand our activities throughout the entire country, supplying local resellers and rental companies with our product and ensuring they are offered the best aftermarket service packages available, ” said Puglia.

Wayne Lawson, JLG vice president for Europe, Middle East and Africa said: “The Spanish market is going through an extremely difficult period which prompted us to review our position. The current distribution model is no longer sustainable therefore JLG decided that a single channel to market would be an appropriate solution.”

“Managing the distribution in Spain directly enables us to maintain the values which are important to JLG. Customer satisfaction and fulfilling the specific needs of the Spanish market in the best way possible are key.”