10.05.2021

Snorkel/Ahern adds to sales team

Ahern Denmark has appointed access veteran Lars Raagaard as sales manager following the acquisition of KH Lift last month – see: Ahern acquires HK Lift.

Raagaard joins the company after more than 14 years with Genie Europe, most recently as sales director for the Nordic and Baltic regions as well as Germany, Austria and Switzerland. In his new role he will be responsible for sales of Snorkel aerial work platforms, telehandlers and material lifts, as well as Denka trailer and atrium lifts, which Ahern Denmark represents. Ahern Denmark managing director, Henrik Skibsted, will retain responsibility for Snorkel sales in the rest of the Nordic region and the Baltics.

Raagaard began his career in 1984 as an engineer with Hünnebeck Danmark and was promoted to access product manager six years later and then to sales manager in 1992. In 1995 he moved to a similar position with SGB Denmark where he was responsible for its scaffold, formwork and access division, before being promoted to sales director in 1999 and managing director of the company in 2004. He joined Genie in 2006 as sales manager for Scandinavia before becoming sales director of Baltics in 2016.
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Lars Raagaard

Skibsted said: “We are delighted to welcome Lars to Ahern Denmark. Having spent more than 25 years in the access industry, Lars is widely known and very well respected, and brings significant experience, customer focus and strategic vision to our expanding team. Our goal is to become a leading provider of aerial equipment in Denmark, and I know that Lars is the right person to help us achieve this.”

Raagaard added: “I am excited to start a new chapter with Henrik and the team, as this new business journey begins. While I have always enjoyed travelling and meeting people across the region and beyond, I am looking forward to doing more of that in my home country of Denmark in this new role. The Snorkel brand, and particularly some its key products, are already popular in Denmark, but I look forward to introducing customers to the wider product range, including the new lithium-ion battery powered models.”