18.08.2004

Bouffault replacement named at Manitowoc

The Manitowoc Crane group has named Phillipe Cohet as it’s new executive vice president for the European, Middle East and Africa (EAME) regions. The appointment follows the recent announcement made by the current post holder, Jean-Yves Bouffault, who said that he would be retiring from the crane business at the end of September. Mr Bouffault was chief executive officer of the Potain group prior to its acquisition by Manitowoc in 2000.

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Phillipe Cohet

Mr Cohet will be based at Manitowoc-Potain’s Ecully site in France, where he will manage all aspects of business in the European marketing region and report directly to Manitowoc Crane Group’s president Glen Tellock.

Mr Cohet joins Manitowoc from Rhodia, a France-based chemical company, where for the past 20 years he has held various positions at senior management level, including vice president and general manager of the firm’s North America industrial specialities division.

Rhodia recently went through a major restructuring, which saw a major refinancing exercise and the creation of nine new business divisions and the formation of three separate geographic regions. According to some observers a reel of divestitures by the company effectively constitutes a break-up of the group. The company currently employs 23,000 staff and has an annual turnover of €5.5 billion.

The Manitowoc Crane Group has also named Larry R Bryce as the new vice president of its executive team for worldwide marketing. Mr Bryce replaces executive vice president, Larry Weyers, who will now concentrate on managing the worldwide operations of Manitowoc Crane Care, the company’s after sales service organisation.

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Larry R Bryce.

Mr Bryce was most recently director for sales, marketing and service for the EAME regions at John Deere, and worldwide marketing manager for John Deere Power Systems. He has spent the past three years in China, where he was responsible for integrating US technology into local facilities and developing a sales, marketing and service infrastructure for the firm.

Mr Bryce, who will report directly to Manitowoc Crane Group president, Glen Tellock, will be responsible for implementing worldwide market penetration efforts across all product lines and for leading the new global product development team.