19.07.2012

Ruthmann expands Middle East coverage

German truck mounted lift manufacturer Ruthmann has appointed Al Wasl Trading and YBA Kanoo to expand its distribution in the Middle East.

The Al Wasl Trading Group will be responsible for all sales and service for Ruthmann’s range of Steiger and Cargoloader products in Abu Dhabi and Dubai. The Kanoo Group will be responsible for sales and service in Saudi Arabia, Bahrain and Qatar. Al Wasl Trading also distributes Versalift products throughout the United Arab Emirates and the Kanoo Group handles Snorkel and Grove products.
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(l-r) MB Biju of AL Wasl Trading with Uwe Strotmann and Andre Gerdes of Ruthmann

Uwe Strotmann, general sales manager for Ruthmann, said: “We looked for professional and dependable partners in the Middle East and Al Wasl has earned an excellent reputation as the sales and service partner for Versalift.”
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Andre Gerdes visits the Kanoo Group's sale team in Saudi Arabia and Bahrain

“YBA Kanoo has a lot of experience and know-how and for years Kanoo Equipment Rental has been renting out professional industrial trucks, hoists, construction machinery and access technology throughout the entire Gulf region.”

“The Middle East offers potential for development as the economies in the region are booming and a huge amount of investment taking place. With the help of these new dealers we hope to be successful in breaking into the market.”