14.08.2012

US parts marketeer for Liebherr

Liebherr has appointed Michael Balella as manager of parts marketing, for Liebherr Construction Equipment, Newport News, Virginia. The role is a new one at the company’s American subsidiary.

Balella previously spent over 10 years with JCB, in Georgia, most recently as North American parts sales manager. He started his career with Arotek in New York and then went on to Cat distributor Empire Cat in Phoenix, Arizona.

In his new role he will work closely with the Liebherr dealer organisation to further enhance opportunities to increase sales and improve customer service for after- market repair parts. Including coordination of parts pricing on competitive items and adding additional products and services.
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Michael Balella

parts manager Bob Bollinger will continue in his present role with responsibility for inventory levels and order fulfilment, both report to Duane Wilder, president of Liebherr Construction Equipment.

Wilder said: “We conducted a national search to find someone that met our requirement for experience from both the manufacturer and customer perspective. Mike’s background in market development and parts sales with a competitor who is an international manufacturer coupled with his earlier rental and small contractor experience well prepare him for this new role.”