27.09.2012

Hertz expands in Oklahoma

Hertz Equipment Rental has acquired Pioneer Equipment Rental and Sales, an 11 location rental buisness in Oklahoma.

The company is headquartered in Ponca City Oklahoma, with locations with nine other branches in the state and on in Denton, Texas. The territory covered also reaches into southern Kansas.

Established in 1998 the company sales and rents a wide range of equipment, including aerial lifts and telehandlers – predominantly Genie, to industrial, construction, earthmoving, and material handling customers and offers repair, maintenance and fleet management programmes.

Pioneer should add $25 million of annual revenues to Hertz, and it says that the acquisition will be accretive to its 2012 earnings. Please register to see all images

Hertz chief executive Mark Frissora said: "Pioneer Rental is another significant step in our commitment to diversify Hertz Equipment geographically as well as to expand its product and service portfolio. Pioneer gives us an even larger footprint in the Oklahoma equipment rental market and access to a broader range of contractor and industrial business. The acquisition immediately increases our overall market share, bringing to 12 the total number of Hertz locations in Oklahoma, while advancing our industrial penetration strategy particularly in the attractive oil and gas market."

Pioneer’s president John Redwine added: "I'm very excited to join the Hertz team, the company has been a strong player in this area and around the country for a long time. I'm convinced that both the Hertz and Pioneer customers will greatly benefit from the expanded footprint and services that will be available to meet their equipment needs."