30.03.2015

Magna adds to German coverage

Magna Tyres and North German tyre wholesaler Reifen Helm have agreed a ‘strategic distribution relationship’ which takes effect this month.

Reifen Helm has been appointed to expand Magna’s OTR and MTP tyre activities throughout North Germany. MTP is a new product line from Magna, which includes various tread patterns designed for construction and mining applications. Reifen already distributes Michelin and Bridgestone tyres.

The new appointment adds to Magna’s existing distribution relationship with Interpneu Handelsgesellschaft, which covers the eastern and southern regions of Germany.

Founded in 1912, Reifen Helm claims to be the largest owner-managed mobile tyre service provider in Northern Germany. Established in Hamburg, the company now operates from over 50 locations across the region, with 480 employees. Its services range from shops selling and fitting car tyres, brakes and exhaust systems to specialist heavy vehicle, industrial, port and agricultural tyres
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