22.10.2015

Hertz Equipment to open in Iraq

Hertz Equipment Rental has signed an exclusive franchise agreement with the Khudairi group for the provision of rental equipment in Iraq under the ‘Hertz Equipment’ brand and rental system.

The new franchise, which kicks off in January, will have one of the largest equipment fleets in the country - including aerial lifts and material handling equipment as well as earthmoving and other equipment. It will serve oil and gas, construction, industrial, and government customers through a branch network that will include locations in Erbil, Baghdad, Basra, and Sulaimani.

Khudairi is currently an equipment dealer handling Sany cranes, concrete pumps and other equipment along with John Deere, and rents equipment as Reliable Machinery Rentals.
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Hertz Rentals chief executive Larry H. Silber said: "This agreement reflects our long-term global-business strategy to licence franchises, establish joint ventures and, where appropriate, open company-owned branches in emerging and growth markets where the equipment-rental model is poised for continuing expansion. We are especially pleased to partner with the Khudairi Group, which is one of Iraq's most prominent commercial organisations and brings more than a hundred years of demonstrated success to the Hertz Rental Iraq franchise."

Hertz international vice president Jay Early added: "Hertz Equipment Iraq is well positioned to support the country's ongoing development, with oil-related and industrial projects, commercial construction and infrastructure work underpinning Iraq's revitalisation. The Khudairi Group's experience working with firms engaged in engineering, procurement and construction, oilfield supply and service, and heavy machinery position Hertz Iraq for immediate success. In addition, the access to a multitude of clients across all sectors throughout Iraq creates a solid platform for long-term growth”.

"Our success in Saudi Arabia, our recent expansion into Qatar and our franchise in Iraq reflect our confidence in the ongoing development of key markets in the Middle East. With one of the largest and most diverse equipment line-ups in the industry, we are excited to play a role in the development of the region's important public and private projects."

Subhi Khudairi president of the Khudairi group, said: "Our experience and expertise across the oilfield, construction, industrial and government sectors enables us to understand and meet customer requirements in these demanding markets. We are committed to providing best-in-class equipment backed with superior service and support with a highly trained and professional team across our locations."