14.12.2015

New Asia director for Snorkel

Snorkel the US based aerial lift manufacturer has appointed Ken Goh as sales director for East Asia.

Based in Singapore Goh joins the company, from Pramac (Asia)- the Singapore based sales subsidiary of the Italian pallet truck and generator manufacturer Pramac- where he was responsible for regional sales and business development, as well as new product development. He had previously spent six years in the aerial lift business, including a spell as regional manager for JLG. He was educated in the UK.

In his new role he will be responsible for Snorkel equipment sales across East Asia, including distributor development and support and direct sales to rental companies and major accounts.
Please register to see all images

Ken Goh

Chief executive Matthew Elvin said: “Ken’s appointment is further evidence of Snorkel’s commitment to better support our customers globally. We have a strong footprint already in Asia through our distributors, and Ken will work closely with them to maximise the effectiveness of the network. In addition, Ken will be targeting key accounts to identify additional sales opportunities within the region. Ken is an accomplished sales professional with a solid track record, and we welcome him to our team.”

Goh added “I am honoured to be joining Snorkel – the brand is well-known and well-respected in this region. They have a strong management team and a clear, long-term strategy which offers the potential for significant growth, both in Asia and globally. I look forward to contributing to their success.”