16.06.2006

New Holland-Lift plant on target for July opening

Holland-Lift is in the process of expanding its Hoorn facility by converting a neighbouring 2,500 square metre building into a sub assembly production facility, in order to double its current capacity.
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A glimpse of part of the new hall that Holland Lift is converting into an aerial lift facility, to double its capacity

The new building which is currently undergoing major structural alterations, will produce all of the company’s sub assemblies, including scissor stacks, platforms, engine and electric modules. These will then be transferred into the existing 2,200 square metre building, joining up with the chassis for final assembly.

A part of the building will also be dedicated to the growing demand for refurbishments. Holland Lift regularly has a number of its 10 to 15 year old models in for updates and rebuilds.

Holland Lift is currently experiencing strong demand for its heavy duty, high reach, high quality scissor lifts to the point that availability for some of its models are the longest in the industry.
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The existing Holland Lift plant and entrance in Hoorn, adjoins the new facility

In addition to meeting current strong market demand the company says that it needs more capacity to supply its growing dealer network. Until relatively recently most Holland Lift scissors were sold in Germany and Benelux.

Vertikal Comment

Holland Lift is on a roll at the moment, (as are many other aerial lift companies of course) benefiting not only from the strong aerial lift market, but also from the growing demand for “ultimate quality” products such as Holland Lift scissors and Aichi booms. Products that use the most expensive components within an over-engineered design concept.

Such products carry a premium price tag, often ranging up to 20 percent above the average for a volume production machine. Rental company’s that buy them, claim that the longer working life and lower annual running costs more than compensate for the higher initial purchase price.

Holland Lift however, also attracts buyers for the extreme height (up to 34 metres) and high capacity (up to a 1,000 kgs) of its scissor lifts, not to mention the special narrow aisle models it now builds that offer heights of up to 20 metres and more in 1.2 and 1.5 metre wide overall widths.

The question is... will increased availability of such products cause demand for this type of product to grow still faster? Holland Lift clearly believes so, not only is it increasing the size of its plant, but its sale and supply deal with Haulotte in April, will also free up more capacity, once it starts to kick in next March.