23.08.2018

New head for Genie parts and service

Genie has appointed Matt Treadwell as vice president replacement parts and services.

Treadwell will be responsible for all commercial and operational aspects of the parts business, including parts sales, parts marketing, parts pricing and analytics, e-commerce, materials and distribution, as well as all aspects of the aftermarket services business. He is based at Genie’s headquarters in Redmond, Washington.

Treadwell joins Genie from Paccar where he has been general marketing manager for the past two years. He began his career in 2000 as a district parts manager at Paccar Parts, and was promoted after five years to regional sales manager. In 2007 he moved on to the Kenworth Truck division of Paccar as executive sales manager, returning to Paccar Parts three years later as director of fleet sales. In 2013 he was promoted to director of marketing and business development, and was promoted to general marketing manager role three years after that.
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Matt Treadwell

Treadwell said: “I am pleased to be joining a business known for its industry leading people, products and customer service. I believe that a dedicated focus on aftermarket parts and services will drive value for our customers, and I am excited to have the opportunity to shape the development of Genie’s global parts and services organisation, creating the foundation for greater customer satisfaction and sustained revenue growth.”

“In taking on this role, my vision is to provide world class global parts and services solutions to Genie customers worldwide that include dedicated professional parts sales teams, industry leading distribution and parts availability, a continued focus on machine performance and customer uptime through enhanced technical service support and an innovative portfolio of services solutions to help drive customer returns.”

President Matt Fearon added: “We are pleased to welcome Matt to the Genie team. We are confident that Matt’s experience identifying market trends, deploying creative technology solutions and developing and implementing innovative opportunities that produce real results will play an integral role in our success as we move forward with refining and executing on our global parts and services strategy and vision.”