Genie has appointed Tbilisi based Elite Motors as its distributor for Georgia.
Established in 2007, Elite Motors distributes a wide range of construction equipment from manufacturers such as Liebherr, Wacker Neuson and Volvo. The company will be responsible for Genie’s full range of aerial lifts, telehandlers and jobsite support equipment.
Genie sales manager for Turkey and the Caspian Sea region Okan Acar said: “Thanks to this new collaboration, customers in Georgia now have easy access to the full range of Genie products and parts support in a growing market where premium, high quality aerial equipment is under increasing demand. We have every confidence in the experience and know how of the Elite Motors team to address customers’ needs in a sector with high potential.”
Elite Motors general manager As Zviad Antelidze added: “In Georgia, tourism is booming, and at the same time, we are experiencing a steep rise in new construction projects, among which a massive number of supermarket chains and shopping malls. In addition to their construction, these facilities will need maintaining with the right equipment. Until now, emerging Chinese brands have been predominant here. Today, thanks to our new distributor agreement with Genie, customers can now take advantage of the 53 years of experience and continuous innovation of a world leading, global brand. We are convinced that fleet owners will be quick to realise that they have a lot to gain in choosing Genie, backed by our local support, to reap the benefits of high returns on investment in the long term.”