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04.03.2020

A-Plant to become Sunbelt

Ashtead is to rebrand A-plant – its UK business - Sunbelt Rentals from the start of May.
The Sunbelt livery is already the same green colour as A-Plant, so it is really down to a decal changes and rebranding A-Plant 190 outlets.

The change will also bring the various brands within A-Plant under the single Sunbelt name. These include: Hewden Industrial, Live Trakway, A-Plant Lux, Rapid Climate Control, Mather+Stuart Power Solutions, Leada Acrow, A-Plant Rail, Tool Hire Express, A-Plant Powered Access, PSS Hire, INLEC, EVERCAL, Hoist It, Opti-cal Survey Equipment, FLG Services, Astra Attachment Solutions, GB Access, A-Plant Accommodation and Plantfinder. They will though retain “an identifiable sub-brand that recognises the relevant expert services they provide”.

The ultimate parent company will continue maintain the Ashtead Group plc name.

A-Plant’s new chief executive Andy Wright said: "Our rebranding to Sunbelt Rentals is the culmination of work to unify our UK brands under one powerful banner. With our unrivalled range of specialist products and services this change simplifies our cross-selling as we deliver Availability, Reliability and Ease to our broad customer base.”
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Andy Wright

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