27.04.2020

New Belgian distributor for Ausa

Spanish compact telehandler manufacturer Ausa has appointed BIA as its distributor for Belgium.

BIA will be responsible for sales and aftersales support for Ausa’s full range of products including telehandlers through its network of 30 regional dealers.

In addition to its base in Belgium, BIA has locations in Holland and Luxembourg and covers 20 countries in Africa specialising in the sale and service of equipment for the construction, mine, quarry and transportation industries.

Ausa sales & marketing director, Juan Urkijo, said: “2020 is a key year for Ausa due to the launch of products incorporating new technology and low emission power units. BIA is a family owned business with an extensive commercial expertise and a strong technical knowledge, which along with its modern efficient dealer network will allow us to expand our market penetration in the machinery sales and rental sector in a key market for Ausa.”
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Ausa has appointed BIA as its distributor for Belgium

BIA Benelux general manager, Gregory de Jacquier, added: “Ausa machines are a perfect complement to our catalogue, which allows our service partners to strengthen their regional offering of products and services. In addition the product range expansion, the move will allow our dealers to simplify their supplier base. ”