Liebherr USA has appointed Beau Pocock as business development manager for Rough Terrain cranes.
He joins the company following more than five years with Manitex, where he has been industrial crane sales manager for the past three years, having joined the company as a sales representative in 2015.
In his new role he will be responsible expanding the manufacturers share of the North American Rough Terrain market. He will be based at Liebherr USA’s new corporate headquarters in Newport News, Virginia and will report to Brian Peretin, general manager of sales for mobile and crawler cranes.
He began his career in the crane industry working summers with Buckner Steel Erectors, but then worked in insurance for a few months followed by more than three years with Red Aviation on aircraft disassembly and transport.
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