21.08.2020

New UK distributor for Oil & Steel

Oil & Steel has appointed crane and access sales and rental company Hird as its distributor for the UK

Hull based Hird also operates from three other location in Doncaster, Redhill Surrey and Halesowen and is the dealer for Valla pick & carry cranes - which like Oil & Steel is owned by Manitex - and Winlet glazing robots.

Oil & Steel general manager Fabrizio Girotti said: “I am proud to announce Hird as the new Oil & Steel dealer for the UK. This agreement represents Oil & Steel's return to a strategic market and contributes to the internationalisation of our brand. The attention to the customer, the dynamism and the passion of Phil and of the entire Hird team are perfectly combined with the values of Oil & Steel. A fundamental requirement for choosing a partner was the ability to support the market with an impeccable after sales service. I can say that Hird is fully equipped to support and assist customers for any need. Thanks to these factors it has been able to achieve levels of excellence that have contributed to its current success."
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(L-R) Phil Hird and Alan Peck of Hird, Fabrizio Girotti from Oil & Steel with John Wilding and Carl Cooper of Hird

Managing director Phil Hird added: “We are delighted to team up with Oil & Steel and be its authorised distributor in the UK. It was an easy decision to make thanks to the fantastic relationship we already have with Manitex International in supporting its sales across the world. Oil & Steel gives us a vast array of high quality products that dovetail perfectly with our wider portfolio, allowing us to draw on our core expertise and values in lifting and powered access to strongly support the company in the UK. Many of our clients have given us extremely positive feedback about their experience with Oil & Steel products. This makes us feel confident that the time is right to reintroduce the brand into the UK market in a big way.”