09.09.2020

ATN to distribute Sinoboom

Chinese aerial lift manufacturer Sinoboom has appointed French manufacturer ATN as its distributor for France.

The partnership agreement was officially signed before the opening today of JDL Expo in Beaune, France, by Roger Boutonnet of ATN Platforms and Tim Whiteman of Sinoboom Europe.

ATN will stock, sell and support the full range of Sinoboom scissor and boom lifts on an exclusive basis in the French market.

President Roger Boutonnet said: "The addition of electric scissor lifts to our range was of particular importance. The design of ATN Platforms’ and Sinoboom’s machines is in the same spirit, namely, aerial work platforms designed for intensive use on the rental market and for immediate use."
Please register to see all images

Roger Boutonnet of ATN (L) and Tim Whiteman of Sinoboom sign the distribution agreement at JDL

ATN's managing director Gilles Cheval and commercial director Christophe Burel added: “In addition to the obvious synergy of the ATN Platforms and Sinoboom product lines, it is a long term partnership that unites us with a dynamic and competent team. We are very happy to distribute Sinoboom platform on French territory."
Please register to see all images

(L-R) Christophe Burel of ATN, Tim Whiteman of Sinoboom, Roger Boutonnet and Gilles Cheval of ATN Platforms and Erik Geene of Sinoboom

Sinoboom’s Tim Whiteman, said: “Our partnership with ATN Platforms guarantees that our customers in France will receive first class, high quality service from our strategic partner. We look forward to working with our new colleagues.”
Please register to see all images

ATN will almost certainly focus on the Sinoboom slab electric scissor lifts to start with

Vertikal Comment

This is an interesting move and one that should work out well for both parties. There are a few overlaps but the products that do are quite different, allowing ATN to offer its customers a choice in some sectors. It will also take the French manufacturer into the main market which will help it justify more resources, and ought to help significantly improve sales of its own products.

As long as ATN treats the sale and support of Sinoboom products as equals with its own the partnership has great potential. Under Fassi ownership one also wonders if there might be some further collaboration in other regions?