Belgian based international parts distributor TVH has appointed Rafael Duyos as regional manager Iberia.
He joins the business following four years of freelance work with Canada’s WSI Digital Market, IPAF and TVH subsidiary Bepco, where he was responsible for Spain and Portugal.
His new role is intended to provide further direction based on the overall corporate strategy for the Iberian market and to make sure that TVH and Bepco work together in a smart and coherent way. He is supported by Javier Gonzalez as general sales manager Iberia and Rafa Poveda general manager Bepco Iberica, who will continue with their current responsibilities.
He began his career in 1999 as a project engineer working on bridge designs and calculations, initially with Intecsa -Inarsa and then in 2001 Fehcor. In 2003 he changed tack and took up a job as district manager for large cleaning contractor Urbaser. That brought him into contact with the aerial lift rental business which led him to join Spanish rental company Hune in 2006 as an area manager. In 2010 he was promoted to executive director of sales, and a year later territory director with P&L responsibility. In 2014 he was moved to production director responsible for repairs and secondhand sales. He left the company in 2016 to join TCR ground support services as director of business development but departed the same year for WSI.
Kristof Bolle, senior vice president Europe, Africa and the Middle East said: “Iberica is a market with significant growth potential for TVH and Bepco. Consequently, we want to expand our activities in the region for each of our four business lines – material handling, industrial equipment, agricultural equipment and light construction equipment – thus further growing as an important player in the field.”
“Having worked for 10 years at Hune, a big rental company in Spain and Portugal, and recently also for the International Powered Access Federation (IPAF), Rafael Duyos offers a good amount of relevant experience. And he is up for a challenge.”
Duyos added: “I am excited about our plans for Iberia as an independent region and profitable market and am happy to get the opportunity to contribute to this expansion. Indeed, we are expanding and making new investments, despite the many challenges that Covid-19 brings. Building on our customer-centric way of working, we are confident that we will emerge stronger from the coronavirus crisis.”