21.12.2020

Sinoboom adds to EU sales team

Chinese aerial lift manufacturer Sinoboom has appointed Daniele Lanzini as regional manager for Italy and the Balkans.

Lanzini founded his company Centro Elevatori in 1999 in partnership with Francesco Stacchiotti. The company, which sells and services new and used lifting equipment, is based in Fano between Rimini and Ancona. The company is a Sinoboom dealer and also offers a wide range of aerial lifts, including Platform Basket, Genie, Palazzani, JLG, Haulotte, Isoli and CTE as well as Dieci telehandlers.
Daniele Lanzini

Speaking of his new role, Lanzini said: “Sinoboom’s high quality products are already known in Italy and the company’s recent investment in European structures and support make the product very attractive to Italian rental fleets. I am really looking forward to working with the team.”

Sinoboom Europe chief executive Tim Whiteman added: “I am really happy to have been able to recruit such a knowledgeable and well known person to lead our team in Italy and the Balkans.”

Vice president Erik Geene said: “I have known Daniele for many years, his experience and professionalism will drive our sales in Italy and across the Balkans.”

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