Genie has appointed Hydraumac as its aerial lift and telehandler distributor for Morocco.
Hydraumac is based in Bouskoura, a suburb on the south east side of Casablanca. Established in 2001 the company has a 700 square metre showroom and 2,500 square metre workshop and a fleet of 10 mobile workshop vans. The company is also a Bobcat telehandler and Doosan forklift distributor and offers a wide range of equipment to the construction, industrial, mining and quarry industries.
Judith Henri of Genie said: "Aiming for the best possible partner, we were looking for a company with a solid financial background, a good understanding of marketing strategy and the different demands and standards of a market leading manufacturer, backed by testimonials of satisfaction from Genie partners in Morocco. We are delighted with this new partnership which ticks all the right boxes. In addition to the pragmatic analysis of the data, there is a good feeling between us which can only lead to the pleasure of working and sharing our success together in the Moroccan market.”
“Hydraumac proved to be an ideal partner, which resulted in its nomination as authorised Genie distributor in Morocco beginning in January. As such, the company will distribute all Genie product ranges throughout the country and provide after-sales service. It will also enable us to benefit from a proactive approach to prospects on the Moroccan market through new contacts and future sales, particularly for our man lift and material lift ranges.”
Hydraumac managing director Silvio Rocha and business development manager Belkacem Bouhmadi added: "We want to develop a handling business unit focused on telehandlers and aerial work platforms. In addition, our excellent market knowledge and strong local presence will enable Genie to develop its relationship with end-users, as well as offering a bonus in terms of brand awareness and business development for both parties.”