12.03.2007

New name for Australian Skyreach.

Australian Skyreach the Homebush, Sydney based aerial lift and telehandler rental company has registered a new corporate or group name, Force Corp.

Australian Skyreach and its recently completed acquisitions of General Rentals in Brisbane and Townsville, All Star Access in Melbourne and Tru Blu Hire in Darwin will be re-branded under the Force banner.

All of the companies will become divisions of Force Corp Pty Ltd.

Vertikal Comment

Is this the start of an effort to mirror the success of fellow Australian company Boom Logistics the crane company? Is this the start of a flotation strategy? will we see an IPO within the next 18 months?

Watch this space.