Riwal has appointed Anna-Lena Berg as country manager for is operation in Sweden Riwal Sverige.
She joins the company from Dustcontrol where she has been the chief executive since 2013. Prior to that she spent seven and a half years with Swedish rental group Cramo as head of sales and business development.
Riwal chief executive Pedro Torres, said: “We are pleased to announce that Anna-Lena is our new country manager as great opportunities lie ahead in Sweden. With Anna-Lena's strategic background, we can steadily expand our presence in Sweden and aim to become the preferred supplier for working at height. Her extensive experience, combined with her knowledge of aerial work platforms and the rental market, will allow us to further shape and accelerate our growth strategy."
Berg added: “I am delighted and honoured to have been appointed country manager for Riwal Sweden. I will continue to implement and develop the Riwal Way - to provide our customers with the best possible customer experience and innovative solutions for working at height. Sustainable and profitable growth is our aim. We want to achieve this by adapting to future demands from the market, in which the emphasis is increasingly on sustainability and the ability to offer pragmatic digital services. At the same time, we must cherish our unique specialist knowledge and expand where necessary.”