Francina Marie Pride-Motz 1974 – 2021

We received the tragic news that Franci Motz, publisher of Crane Hotline and Lift and Access magazines in the USA, and a senior manager at Heartland Communications group passed away in hospital on May 27th, following complications from Covid 19. She was only 46 and died just two and a half weeks before her birthday.
Franci Motz

A well known figure in the crane and aerial lift industry, she joined Heartland almost 12 years ago, initially as the digital media director, becoming associate publisher in 2017 and publisher in 2018. She began her career with BigFish publications in 1999 and tried her hand at something different in 2008, taking up a job as an account manager with Altour Incentive Management, returning to publishing and Heartland just seven months later.

She is survived by her life partner Jason Furrow and their 13 year old son Kade, as well as her mother Carol Pride and sisters Kristin and Jessica.

Her family said: "Franci was amazing! She was funny, kind, compassionate, thoughtful - a little sarcastic perhaps - and loving to everyone, especially the joy of her life, Kade. She was deeply loved and will be truly missed.”

Pat Sharkey of Heartland Communications added: “Franci was a great leader of our Crane/Lift group. She always solved problems with the same calm approach. She will be missed.”

An open celebration of life will be held for Franci at the Olinger Crown Hill Mortuary & Cemetery, 7777 W. 29th Avenue, Wheat Ridge, Colorado, 80033, on June 10th at 10:00am.


So sorry to hear this tragic news Leigh, and what a nice remembrance that you have written about Franci.
As a serious online and print source of info for Our industry this must be very difficult to report about such a vibrant and young individual that you knew well.
R.I.P. Franci, we are better individuals for having known and worked with you.
Condolences to your loved ones and colleagues.

Jun 8, 2021
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