13.04.2007

New image for Linamar

Linamar Corporation, the parent of aerial lift manufacturer, Skyjack has unveiled a new corporate image “to capture the global nature of its business and create consistency among all members of the Linamar Group of Companies”.

The company which began as a small machine shop in Guelph, Canada, celebrated its 40th anniversary in 2006, and event which raised the corporate identity issue.
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The new Logo and style

“We want our brand to demonstrate the depth, agility and global reach of our business, when presenting ourselves to the world,” said Linda Hasenfratz, Linamar’s CEO. “Through acquisitions like Skyjack and McLaren Performance Technologies, we have enhanced our product offering and capabilities; it’s important for our brand to represent us as the world-class company we are.”

“The previous Linamar logo, a green box outlining the word Linamar, no longer suited a company whose success is built on doing just the opposite - thinking outside of the box” she added..

“The new image of Linamar is a copper-coloured diamond icon to the left of the word ‘Linamar’ in metal grey. The diamond icon has a grid pattern to symbolize the autonomous yet collaborative nature of Linamar’s 36 facilities. Its partial outline is similar to a precision cutting tool and the company’s globally recognized aerial work platform products”.
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The old logo

“Branding is more than just a logo, it’s the symbol of our collective identity, Linamar has become a prominent global player over our 40 year history and our corporate brand should reflect our evolution in the manufacturing world.”