31.05.2021

New commercial director at Nationwide

UK based Nationwide Platforms, part of the Loxam group, has appointed Celia Muddimer as
commercial director

In her new role she will be responsible for all commercial aspects of the business, including marketing. She joins the company following a short speck as a freelance marketing consultant, after having left her previous company Xeoserve, the central data service provider for the UK gas market, last summer, where she had been head of marketing and communications.
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Celia Muddimer

She began her career in 2000 with building society Alliance & Leicester, initially as new channels communications and then senior marketing communications manager. In 2006 she moved to the bank Santander as senior marketing planning manager, leaving in 2009 not long after Santander acquired Alliance & Leicester.

After spell working with consultancy agencies, she joined the Loughborough Building Society as head of business development. Leaving in 2013 to join building firm Barratt as regional marketing manager. In 2014 she took up a similar role with GI Solution – Go Inspire. In 2016 she moved to travel insurance company Staysure as head of marketing communications, but later that year was recruited as head of marketing for NPower subsidiary Powershop. Three years later she moved to Unity Trust bank to head its ‘Customer First’ operation, joint Xoserve the following year.