Swedish low level aerial lift manufacturer Safelift has appointed HDW as its distributor for the Netherlands.
Safelift has been producing light weight, low level platforms - both self-propelled and push around - since 2010. It plans to market the lifts as a replacement for ladders or podium steps. A key product in the range will be the 13ft self-propelled MA60 which offers a working height of six metres, 180kg platform capacity and weights just 462kg.
HDW said: “Safelift came on radar in 2021, the user-friendliness and compact look immediately caught our attention, and we made contact, leading to several discussions with the company. The dealership was agreed last year, and the contracts signed. With this addition, HDW represents more than five ‘A’ brands in the aerial work platform and telehandler world.”
HDW has been the Genie distributor since 1995, and also handles Versalift van mounted lifts, Manitou telehandlers and lifts and Teupen spider lifts in the Netherlands. It operates from a new purpose-built facility that was completed in 2020.
HDW will also add the Safelift range to its new online store or web shop - www.Hoogwerkerwinkel.nl all part of its strategy to target ladder users with the Safelift product.
Established in 1982 as Coles Crane distributor, the company quickly spotted the market potential for powered access and and became the JLG distributor for the Netherlands, before moving to Genie a few years later. In addition to the Dutch operations, the company has a depot in Belgium and opened a new subsidiary in Poland in 2021. It is entirely possible that the two new partners will extend the agreement to these countries in the future.