09.03.2023

New UAE dealer for CTE

CTE has appointed Hydroequip as a distribution partner for its truck mounted platforms in the United Arab Emirates.

The move is part of the manufacturer's programme to extend and further develop its sales and after sales network in the Middle East.

Based on the Jebel Ali industrual park in Dubai, Hydroequip was established in late 2018 by Mohamed Sirajuddin and Narasimhan Venkateswaran, both of whom worked for Hiab crane distributor Thor Middle East, while Sirajuddin also spent more than seven years with its predecessor Hiab Middle East. Last year Hydroequip was appointed as an Amco Veba loader crane dealer in the UAE, it also installs and distributes hook loaders, skip loaders, tail lifts and garbage compactors, all of which are truck mounted.
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the agreement is concluded- (L-R) Narasimhan Venkateswaran of Hydroequip with Marco Govoni of CTE and Mohamed Sirajuddin of Hydroequip

CTE sales & marketing director Marco Govoni said: “We are pleased to welcome Hydroequip into our international sales network, after several months that have seen us work together with great seriousness and profitability. The natural consequence was to enter into an official agreement for sale and after sales activities in the UAE for our brands Zed and B-Lift”.

Sirajuddin added: “We are thrilled to be working with CTE and are eager to offer their goods and services to our consumers in the UAE. We are confident that this agreement will enable us to provide our customers in the UAE with the best solutions possible."