Chinese forklift manufacturer Hangcha has appointed Alfred Müller as aerial work platform country manager for Germany, Austria, Switzerland and Belgium. He joined the company at the end of December, having left Manitou last summer after eight years with the company and worked with Zoomlion in the interim.
Alfred Müller
He began his career in 1996 as a customer service technician with agricultural and forklift dealer RCG Agrartechnik. He moved into telehandlers in 2006, as a sales manager for Bobcat dealer Meis Baumaschinen. His access career kicked of when he joined JLG Deutschland in 2009 as a sales manager for telehandlers. Three years later he joined Demco, a JCB and Magni dealer as sales manager before moving to Manitou in 2014.
Speaking of his latest challenge he said: “Since January first, I have been responsible for the sales of work platforms and off road forklifts at Hangcha Europe. The group’s European headquarters are in Flörsheim near Frankfurt, where a team of 25 people takes care of forklifts, warehouse technology and the entire work platform area. Technology, training, spare parts and all support are also handled from Flörsheim.”
“We are not yet a full-liner in the work platform sector, but we are working on it. However, in the forklift segment we can cover everything.”
Hangcha is well established in Europe for forklifts, but now plans to build a strategic European inventory of “ several hundred work platforms” this spring. The company also has a service centre in Almere in the Netherlands.
The Hangcha slab scissor lift line up Its current aerial work platform range includes:
-Slab electric scissor lifts 19ft to 53ft
-Electric Rough Terrain scissor lifts from 40 to 60ft
-Electric tracked scissor lifts with outriggers from 20ft to 46ft
-An 11.2 metre mast boom
-Articulated boom lifts industrial and Rough Terrain to 56ft
one of its RT booms
According to Müller “telescopic platforms with a working height of 16 to 28 metres are also on the way. We will get the 28 metre diesel and electric telescopes in May.”
About Hangcha
Hangcha was set up in 1956 as a state owned company, becoming a privately owned company in 2000. Today it is publicly quoted and among the country’s 500 largest companies, based mostly on its forklifts and warehouse technology. In 2022 total revenues were14.41 billion yuan ($2.1 billion ). Export revenues made up 5.03 billion yuan of this ( $705 million). Net profit was 988 million yuan (about $146.8 million), up 8.73%; Net profit after deducting non-recurring gains and losses 964 million yuan (about $139 million). The company delivered 230,400 forklifts in 2022 down from 247,700 the year before. It claims a 22% share of the domestic market industrial fork trucks, and 11% of the global market.
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