Liebherr partners with Krank

Liebherr is teaming up with online ‘Software as a Service’ (SaaS) used equipment specialist Krank, to launch its own online Used Equipment Marketplace focused on the types of construction and material handling equipment it manufactures.

The new online platform, underpinned by Krank technology is intended to provide a secure, user friendly method to dispose of the machines that Liebherr acquires through trade-ins or buy backs as part of its sales efforts.

The Liebherr used equipment marketplace is currently accessible through a website but will shortly be available via a mobile app which will also feature personalised watch lists, real time notifications, and direct seller communication, in a bid to simplify the used equipment purchasing process. To check out the website Simply click here

Daniel Hecker of Liebherr-EMtec, the company’s digital services business, said: “We were looking for an expert in creating marketplaces for used construction equipment – and Krank is the standout partner. With the launch of this marketplace, focused on our specific product sectors, we provide a central platform for our global used equipment business. Customers are able to independently search our virtual marketplace for the used equipment they need, while our sales partners register and manage their listings via the platform and its associated apps.”

“The marketplace brings together on a single platform the entire supply and demand sides of our used equipment business. It combines Liebherr’s strengths of personal advice and customer relationships with the much greater visibility a global digital marketplace offers.”

Krank chief executive Mark Turner added: "Our collaboration with Liebherr, one of the world’s largest and most respected manufacturers, is reshaping how companies manage their equipment lifecycle. Liebherr taking charge of selling its own used equipment shows how digital transformation is empowering companies to move away from traditional disposal routes. We are pleased to have our technology underpin Liebherr’s new digital marketplace."

Krank is based in Cambridge, UK, and was established by Mark Turner and David McCarthy in 2016. While the two founders are still shareholders they now have five other shareholders who including companies and individuals. The company has developed a strong presence in this type of business