UK rental company Ashbrook has received the final machines in a 171 unit order for Genie boom and scissor lifts.
The order included direct electric drive ‘E-Drive’ slab electric scissor lifts, electric Rough Terrain scissor lifts as well as articulated and telescopic boom lifts – most of the electric or hybrid.
One of the RT scissors
The Rough Terrain scissor lifts included the 40ft compact GS-4069 RT models along with the full sized 40ft GS-4390 RT and 53ft GS-5390 RT with Superdeck dual platform extension for a total workspace of 6.59 metres by 1.83 metres with 680kg platform capacity and working heights of 15.1 and 18.1 respectively.
A Genie Z-45
The booms include 45ft Z-45 FE and Z-45 XC dual capacity articulated booms, along with 65ft S-65 XC and 85ft S-85 XC telescopics with 21.8 and 27.9 metre working heights. The company has also adopted Genie Lift Connect Telematics to monitor and manage its fleet.
working alongside one of the new XC telescopics
James Ashbrook said: “We pride ourselves in using the latest machines and providing exceptional customer service to ensure we, as a one stop shop company, always meet the exact needs of customers, serving 25 industries. We chose Genie for its innovative technologies, the efficiency of their quality lifts that are applicable to all workspaces, and, of course, the support we get from the Genie team, especially the service and technical team.”
A little bit of history
Based in Congleton, Cheshire – between Manchester and Stoke on Trent, with a depot in Warrington in Northwest England – between Manchester and Liverpool. The Ashbrook family can trace its roots in the area back to 1752 and dairy farmer Joseph Ashbrook, with every generation having farmed land in the area. Th rental business was established in 1998 by current managing director James Ashbrook after he borrowed a tractor from his father to start a farm contracting business. In 2001 having built the business into a credible size, he was able to purchase the company’s first tractor for the business, a New Holland TM135.
From then on the growth began to gather pace, with the first excavator added to the fleet in 2002, and then stepped up a gear in 2006 with more earthmoving gear, and then in 2015 when specialist trucks allowed a wider range of equipment to be added. In 2016 it acquired two ex-Hewden Hire depots in Warrington and Bangor, selling the latter in 2021 to focus on the two main locations.
Headquarters facility in Congleton
The following year it began adding more telehandlers and powered access to the fleet, with Skyjack scissors and Genie booms. In 2019 it placed a £10 million order with JCB for telehandlers, and having celebrated its 25th anniversary last year decided to step up its access fleet expansion plans- leading to this year’s order with Genie. 100th lift for Ashbrook New Genies for Ashbrook Skyjack order for Ashbrook
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