28.01.2026

MEC changes to sales team

MEC Aerial Work Platforms has promoted Ethan Waller to regional vice president, East, while Joe Broughton is promoted to regional vice president, West.
Both men will report to Paul Waller, vice president of sales, North America, and will be responsible for MEC’s territory and account managers within their respective regions.
Additionally, Robert Cox has been promoted to director, sales operations and will be based at the company’s headquarters in Fresno California, where he will be responsible for sales administration.

Ethan Waller joined MEC from Genie in April 2024, the company said: “Since joining MEC in 2024 as a national account manager, Ethan has demonstrated a strong dedication to customer success, with over 14 years of industry knowledge and a proven record in sales and service. His leadership will drive continued growth and support for partners across the Eastern US.

Joe Broughton also joined MEC from Genie, making the move in September 2020. The company announcement said: Joe joined us as West region sales manager with 27 years of industry experience. His extensive background in sales leadership with major manufacturers positions him to lead MEC’s Western sales efforts with insight and precision.”

Robert Cox joined MEC in October 2023 as a regional business development manager, from rental company Acme Lift

Paul Waller said: "Ethan, Joe, and Rob have each contributed significantly to MEC's growth and s success. This organisational change will support the evolving needs of our rental company customers by focusing on account and sales operations alignment to ensure the best customer experience.”