28.05.2008

Genie appoints global boom manager

Genie has appointed Alan Lofurno to the new position of global general manager for the Genie boom line. In his new role, Lofurno will set priorities and strategy for aerial booms on a worldwide basis.
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Alan Lofurno

Linda Mayer, Terex Aerial Work Platforms vice president and general manager, global marketing and product management said: “Alan’s extensive knowledge and prior experience will guide him in his new position with Genie Industries,”

“With his skills and dedication, we expect Alan to have a positive impact in the growth of the aerial booms group.”

Lofurno’s responsibilities include assessing customer and market needs around the world, identifying new product ideas, setting production levels to meet demand, establishing pricing and developing marketing programs and sales tools for sales teams.

Prior to joining Genie, Lofurno spent 16 years at Black & Decker in various roles. Most recently, he served as the director of outdoor equipment.

“I am looking forward to helping Genie continue its success and growth in the aerial booms industry,” explained Lofurno. “Genie maintains an extensive network of global aerial customers. My goal is to uphold and support the Genie customer service focus.”