30.10.2008

Santi Araya joins Instant UpRight

Instant UpRight, the alloy access tower manufacturer has appointed Santiago (Santi) Araya as its district manager for South America. The appointment takes effect immediately.
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Santi Araya

Araya has a number of years experience of the access industry having set up set up and managed Horizon High Reach Argentina, an aerial lift sales and rental operation in Buenos Aires which was sold by owner Rick Stowe to the Haulotte Group earlier this year.

Instant says that Araya will play a major role in developing and growing its market share in South America, driving forward the company’s long-term strategic goal to position itself
as the leading tower brand in emerging world markets.

Vertikal Comment

Araya has worked with Instant UpRight, which is owned by Stowe, indirectly for some time. He knows the South American access market well, and has a proven track record of building a business at an early stage of market development.

He will be able to bring hands-on experience to prospective dealers in other South American countries at a time when regulation is beginning to have an impact on the adoption of safer more efficient access equipment.