27.10.2009

Nifty appoints Aequimast in Italy

UK based aerial lift producer Niftylift, has appointed Turin based Aequimast as its distributor for Italy, the new partnership will be launched at SAIE this week.

Aequimast which is managed by Giangaetano Mastrota and Filippo Civran and based in San Mauro Torinese on the North East edge of Turin, will exhibit a 19 metre platform height Nifty HR21 4x4 Diesel, and 15 metre HR17NDE Bi Energy boom lifts at the show in Bologna.

Aequimast also represents PB Lifttechnik, World Lift and Pop Up Platforms.

Jim Craddock of Niftylift said: It has taken more than three years to find an alternative dealer in Italy, following Leader’s termination of representation.”

“The Italian market is a difficult market to work in and penetrate, but hopefully SAIE 2009 will provide added impetus and market awareness for Nifty’s expanding product range and cooperation with Aequimast.”