12.07.2010

Iteco moves into India

Iteco, now part of the Imer Group, has appointed Godrej Material Handling as the sole distributor for its powered access products in India,with future plans for full manufacturing.

Godrej is India's largest manufacturer of counterbalance fork trucks in India and is a strong player in the logistics and warehousing sectors. It sells and supports its products through 16 company stores and 20 sales and service dealers spread throughout the country.
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The powered access team at Godrej Material Handling Marketing and Sales(L-R) Neville H Wankadia-deputy general manager, Cavas Dumasia-chief general manager, Martin Connolly of Imer and Dattprasad Khedkar-project manager.

The Indian powered access market has been growing steadily in recent years and Godrej and Imer International have formulated a long term three phase plan for the Iteco business in India.

Initially Godrej will be responsible for the distribution, sales and service of the product through its network. In phase two of the project it will start to assemble Iteco machines from Semi Knock Down (SKD) kits, eventually leading to full manufacture of Iteco booms and scissor lifts in India.

Martin Connolly of Imer International said: “When these plans come to fruition, Godrej Material Handling will be the only major manufacturer of Powered Access in India. This will enable Godrej/ITECO to offer a more customised product range of reliable Powered access Equipment, to the vast Indian continent, the products will be dual branded as Godrej/ITECO.”

“This is a strategic appointment for us in the Indian continent and with Godrej's strong brand name and large distribution network, it positions us well for future development in India and surrounding countries.”

Godrej was established in 1897, by Ardeshir Godrej, a lawyer-turned-locksmith – inventor. His brother Pirojsha would manufacture his inventions and gradually the business grew into the massive group it is today. Revenues are in excess of $2.5 billion, with seven major business sectors - real estate, consumer goods, industrial engineering, appliances, furniture, security and agricultural products.