20.07.2010

Bielefeld takes on Snorkel

Carsten Bielefeld of Hubarbeitsbuehnen Bielefeld, is establishing a new trading venture to distribute Snorkel products in Germany - Snorkel Deutschland.

In recent years Snorkel/UpRight has been handled by UpRight Deutschland which is owned by Holger Johan and part of his Power-Lift business. Snorkel says that he will continue to sell the products – now branded as Snorkel- but on a regional basis rather than as the German master distributor.

Bielefeld who until recently sold Iteco scissor lifts, alongside Matilsa booms and trailer lifts, will act as the Snorkel importer selling direct to major rental companies while supporting the German UpRight – now Snorkel -dealer network.
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Ramesh Lal of Snorkel (L)with Carsten Bielefeld and a Snorkel S1930E

Bielefeld said: "Snorkel Deutschland will provide a single source solution for rental companies, delivering the right machine for working at heights from four metres to 40 metres. Our four core values are to be reliable, innovative, economical and dynamic.”

Snorkel said: “In the past, UpRight Deutschland was the master distributor in Germany, supporting a network of regional sub-dealers. These distributors remain an important part of our operations in Germany, supplying Snorkel lifts to end users and smaller rental companies. Snorkel Deutschland will support them with strategic stock of spare parts and machines.”

“UpRight Deutschland was part of the Power-Lift GmbH group, which has been a great distributor for us over the past four years. We believe Bielefeld is the right partner to take Snorkel forward, particularly with the larger German rental companies. However, Power-Lift remains a valued Snorkel distributor - we will continue to work closely with Holger Johan and his team on a regional level.”