30.08.2010

Senior management changes at Genie

Terex AWP/Genie has announced a number of senior management changes as part of a major ‘realignment of its global organisation’.

The changes include:

-The appointment of Matt Fearon, currently responsible for Europe, Africa and the Middle East, as vice president and general manager for the Americas. In this new role he will have full operating responsibility for aerial lift operations in North and South America, including sales, product development, manufacturing and aftermarket support.
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Matt Fearon

-Joe George, currently vice president global sales & customer care, will take over as vice president and managing director, for Europe Africa and the Middle East. He will be based at the Terex group office in Schaffhausen, Switzerland.
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Joe George

-XS Koo, who is based in Hong Kong, will remain in his role as vice president and managing director, Asia Pacific and will be responsible for all operations in Asia, including the company’s Changzhou, China production facility which is expected to open for business towards year end.
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XS Koo

-Siva Balakrishnan will retain responsibility for the company’s 14 service centres and two refurbishment operations in a new role as vice president and general manager, AWP market and channel development.
He will be responsible for developing new products and services that augment Genie’s offerings to rental companies and identifying and developing new revenue streams and channels of distribution.
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Siva Balakrishnan

-Paul Caldarazzo has been appointed as vice president, AWP globalisation, a new role with responsibility for developing and deploying global strategies for engineering, supply chain and production as well as providing business wide leadership for the Terex Business System.
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Paul Caldarazzo

The new appointments are all effective from October 1.

Terex AWP president Tim Ford, Said: “Thee environment for the aerial work platform industry is beginning to improve and as the global economy gains strength, we need to be more flexible, responsive and local. Traditionally strong aerial markets like North America and Europe are recovering and developing markets are accelerating their use of powered access equipment. 2011 and 2012 look like they will bring better times for our industry.”

“As a market leader, it is vital that we leverage the strength of being global while presenting ourselves to customers as a local company in each market we serve. With last year’s opening of distribution and logistics operations in North Bend, Wash. and Roosendaal, the Netherlands, along with the anticipated fourth quarter start-up of a production facility in Changzhou, China, Terex AWP is investing globally to ensure customers around the world receive the same level of service, with products produced in local factories and sold and serviced by local staff.”

“We can’t yet declare victory over this violent and deep downturn, but its grips are loosening. As I look ahead, I am more optimistic than ever that Terex has a very bright future. These organizational changes will be a catalyst that enables us to move ahead aggressively in support of new growth.”