17.04.2012

Cela appoints Odrell

Italian truck and spider manufacturer Cela has appointed Alf Odrell as its regional manager for Scandinavia for its non-fire product lines.

Odrell has spent his entire career – over 40 years – in the access industry, having worked with UpRight Snorkel and Instant for most of that time.

Having retired from UpRight he visited the Cela plant recently with a couple of Swedish companies he knew, Wallin Lift of Helsingborg and E-Maskin Ab of Malmö and says that he was so impressed with what the saw and his customers reaction to the Cela products, that he began to talk to the company about how he might help sell its products throughout the Nordic region.
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Simone Scalabrini (L) with Alf Odrell

During that same visit Wallin Lift ordered a 24 metre Cela D24 truck mounted lift and a DT24 spyder – spider lift, while E-Maskin ordered both a D24 and D21 truck mounted lift. The four new lifts are due to be delivered this month.

Simone Scalabrini of Cela said: ‘I see that having the close co-operation of a well-known and highly respected individual like Alf Odrell will be a major advantage to us in introducing our products to buyers in the North of Europe and selling in the area on a direct basis.’’

The agreement was finalised at Intermat this weekm he joins two other new International appointments by Cela for Spain and Austria Hungary.