09.05.2016

IR head for Hertz Equipment

Hertz Equipment Rental has appointed Elizabeth Higashi as vice president, investor relations, as part of preparations to become a stand-alone, publicly traded company later this year.

Higashi will be responsible for all aspects of the company's investor relations programme, reporting to chief executive Larry Silber

Higashi has more than 30 years of experience in financial communications and investor relations, mostly as a sub-contractor though her business Higashi Advisors. She did have a four year spell with Sard Verbinnen a strategic communications firm, and spent a few months with Horizon Pharma.
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Elizabeth Higashi

"Elizabeth brings a demonstrated record of success in broad-based financial, investor and business communications across multiple and diverse publicly traded companies," said Silber. "I am delighted that Hertz will benefit from her expertise as we build programs and drive initiatives to retain, attract and grow our debt and equity investor base as an independent company. In addition, her comprehensive business knowledge and experience will be valuable in advancing our overall reputation and financial performance."