30.01.2019

New sales director for Raimondi

Raimondi Cranes has appointed Cristian Badin as sales director, he will report to chief commercial officer Mauro Masetti.

Badin will be responsible for developing the Raimondi distribution network, adding new distributors, and winning over new customers, while coordinating the company’s area managers and agents. He joins the company from Terex Cranes where he has worked for the past 12 years in a number of tower crane roles ranging from logistics to regional sales leader. Prior to starting with Terex in 2009, he worked with a variety of organisations ranging from a project management role for the US Air Force to logistics management roles with Cotrap and Transcar.
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Cristian Badin

Badin said: “Over the course of my career in tower cranes, there are words that I naturally associated with Raimondi Cranes: reliability, history, pride, and passion. Seeing the company’s products perform has helped to nurture a strong respect for the brand, together with its recent innovations in design and engineering. When I realized it was time for me to move forward professionally, Raimondi was the instinctive evolution that I saw would best allow me to grow while drawing on my existing strengths. The willingness to improve and expand while maintaining focus on the customer base is a top company priority, and this has been a key factor for me in my decision to join Raimondi. I believe I can contribute to the board’s ambitious plans, and I look forward to working closely with Eng. Masetti to realize his commercial aims.”

Masetti added: “Cristian, with more than a decade of sales and business development experience in the tower cranes segment, is a hands-on, solution oriented heavy lifting professional. I have worked closely with him for a number of years, and throughout that time I have noted his ability to carefully address client needs with practical and effective machine solutions.”

“Raimondi is seeking official agents in Scandinavian countries, the Netherlands and Belgium, as well as Northern Germany and Eastern Europe, including Poland, Romania, Hungary, and the Czech Republic. This year, I will be overseeing all of our territories, paying special attention to our distributors appointed in 2018 to continue to support their activities and needs in terms of Raimondi product placements. I will also follow the markets of Asia and Australasia personally, while Cristian further cultivates our relationships with Raimondi’s existing valued European agents.”

“We will announce three new products in the coming months, and I am projecting that these machines will further improve our standing in countries that have already demonstrated strong sales. Early discussions indicate that our upcoming luffers will appeal to markets such as South Korea, the United Kingdom, Canada and the Middle East region. We anticipate that our new topless tower will generate sales in Scandinavia, Germany, the United States, Canada, and Australia, again based on early discussions with our customers.”