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New MD for Hiab UK

Hiab has promoted Ian Mitchell to managing director of Hiab UK & Ireland. He replaces Rogier van der Linde who has been appointed as vice president South & West Europe.

Mitchell joined Hiab in 2017 as dealer manager for the UK and Ireland having previously been UK sales director for MAN truck and bus. Prior to that he spent eight years with Volvo UK as commercial truck director, having joined the company in 2007 from Shell Oil where he was business development director, having worked for the company for more than 16 years.
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Ian Mitchell

van der Linde said: “I am very pleased to hand over to Ian, he has been part of our amazing journey for the past 18 months, bringing a wealth of commercial experience with him from his time at MAN, Volvo and Shell. Together with the team I am confident that we will continue our journey to become the number one partner for on-road load handling, with very strong focus on our services and innovative solutions.”

Mitchell added: “The key focus for 2019 is to deliver against our four year plan to double the size of the UK & Ireland business by 2020, and we will do that by delivering greater customer service and satisfaction. We will be physically closer to our customers through our network of sales and service depots and we will deliver a higher level of customer service and attention than ever before. We will also be driving more efficiencies within our processes and procedures this year.”

Hiab now has five dedicated sales and service depots across the UK – Hiab Scotland in Cumbernauld, Glasgow, Hiab North in Northallerton, North Yorkshire, Hiab East Midlands in Atherstone, Warwickshire, Hiab West Midlands in Dudley and Hiab London in Bishop’s Stortford, Hertfordshire, following a number of acquisitions and organic growth. It also continues to operate through 15 independently owned authorised dealer outlets.

Mitchell said: “This year is about driving and establishing our service footprint through our 20-strong network of depots. We have got installation capability at Hiab Scotland, Hiab North, and Hiab Dudley on top of our head office Ellesmere location. With national parts, service and sales offerings throughout the UK, we are building a strong sales, service and aftersales solution for our customers, wherever they are based.”


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