Point of Rental expands in Africa

Rental software supplier Point of Rental is expanding its operations in Africa, with the appointment of Kelly Hoffman as business manager. Based in South Africa Hoffman has been recruited to build the company’s presence with rental companies across the African continent.

She began her career in the automotive industry, later joining Pirtek UK as engineering sales manager covering four regions,. She then moved to Parker Hannifin South Africa as head of hydraulics, before establishing Hoffman’s Mobile Services a few years ago.
Kelly Hoffman

Chief executive Wayne Harris said: “One of our goals is to be able to provide excellent local service to all our customers. Kelly has the right experience to be successful and an epic attitude. We are looking forward to watching her develop relationships with hire companies in Africa.”

Hoffman added: “I didn’t think twice about joining Point of Rental, I knew this was the best move and the right fit, both personally and professionally.”


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